EARTH HOUR multiplies reach using social media

the biggest environmental event, Earth Hour, will be held on March 31 2012 at 8:30 - 9:30PM. and in the Philippines, 3 key venues will simultaneously switch off lights in support of the event. these are Ayala Business District in Makati, Plaza Independencia in Cebu City and in SM Davao. parade and activities will be conducted earlier before the
switch off.
more so, social media increased the awareness through the "I Will if You Will" campaign. this multiplied all supporters all over the world going on beyond the hour. WWF-Philippines ambassadors Rovilson Fernandez and Marc Nelson are willing to do their own dares if their followers will do their share.
over Twitter, you can do the same thing to inspire others. here's how:
• On your Twitter, tweet what you will do for the environment, when you friend whom you will tag for a dare, take your challenge. For example, I will stop smoking if Carl will stop watching dolphin shows.
• At the end of the statement, declare your support to Earth Hour by adding this line “Let’s support #Earth Hour.” and tagging #IWIYW (short for I Will If You Will) and @WWF_Philippines.
o Example: I will use the stairs instead of elevator if @popazrael will reduce his water consumption :). Let’s support #EarthHour! #IWIYW @WWF_Philippines
• You may do this as frequent as you can.

you can also do this on Facebook:
• On your Facebook wall, post a new statement that you will do for the environment, when you friend whom you will tag for a dare, take your challenge. For example, I will stop smoking if Carl will stop watching dolphin shows.
• At the end of the statement, declare your support to Earth Hour by adding this line “I support Earth Hour. Please support it too.” and tagging WWF Philippines.
• You may do this as frequent as you can.

Earth Hour started in Sydney, Australia and has spread all over the world for its worthwhile cause. and eversince it joined, the Philippines leads to be the most number of participants joining Earth Hour. so invite people you know to switch off the lights on March 31 2012 in support of Earth Hour.

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